Since 1974, the U.S. federal government has passed more than 30 pieces of legislation related to child support. Such policies have significant implications for children and their custodial and noncustodial parents. I examine the evolution of these policies since the 1970s through cultural conceptualizations of poverty, welfare, and the family in presidential rhetoric. Using written and oral presidential statements from 1970 to 2011 as a symbolic representation of the nation's collective attention, I identify three themes-deservingness, deadbeat dads, and responsible fatherhood. These themes correspond with major shifts in child support policy through periods of welfare reform, the criminalization of the noncustodial father, and the strengthening of families, and helped to legitimize substantial shifts in child support policy over time.Prior to 1974, American custodial parents had little recourse when noncustodial parents did not meet their child support obligations. Since then, the federal government has passed more than 30 pieces of legislation related to child support. Noncustodial parents who do not comply with support orders now face suspended licenses, property forfeiture, and incarceration. The federal child support system began essentially unregulated, with no legal requirements for noncustodial parents to financially support their children. The system first transitioned to weak civil regulation, and then to strong criminal justice penalties for noncompliance. Currently, punishment is somewhat less central, replaced by a stronger focus on healthy relationships between parents and children. Such policies have significant implications for the approximately 6.5 million custodial parents with support orders (in 2013) as well as for noncustodial parents-typically fathers as more than 85% of custodial parents are women (Grall 2016).