Purpose: Studies with experimental designs in which the association between participants’ subjective well‐being and their use of social media is studied remain rare. This study tested the effect of abstaining from social media use on participants’ well‐being, affect, perceived stress, and sense of perceived loneliness.
Design and Methods: Randomized, controlled design. Sixty‐eight participants were randomized to one of two conditions.
Findings: Those who abstained from social media use, compared with those in the control group, evidenced a decline in life satisfaction, an increase in negative affect, and an increase in loneliness.
Practice Implications: Excessive social media use poses deleterious consequences for users, but abstinence may not necessarily exact positive changes; this outcome is dependent on the functions for which social media are used.