Psychological ownership theory: an application for the restaurant industry

Abstract

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The Effects of Customer’s Psychological Ownership on Intention to Establish Long-Term Relationships with the Company

“…Cho et al (2011) verified the influencing relationships between empowerment of employees, participation in decision making, and personality, which is a personal characteristic factor, and psychological ownership and job satisfaction, organizational commitment, and job performance as the consequences of psychological ownership. Asatryan and Oh (2008) proposed a model of psychological ownership for restaurants. They presented participation, identification, and a sense of connection with the place as leading variables of psychological ownership and presented intention to maintain relationships, word of mouth, intention not to use other restaurants, and intention to pay premium prices as outcome variables.…”

“…These social and human relationships become to rely on cognitive and emotional processes that require the effort, thought, and consideration of both customers and service providers for the other parties (Asatryan & Oh, 2008). Therefore, the relationship marketing framework suggests developing long-term customer involvement and commitment to the company based on continuous relationship exchanges (Asatryan & Oh, 2008).…”

The Mediating Effect Of Psychological Ownership On Person-Organization Fit and Turnover Intention

“…Individuals develop a feeling of attachment towards something they possess which cannot be explained only with physical or legal ownership. According to Belk (1988), all kinds of possessions whether they are material or immaterial, develop psychological attachment and they create a feeling of continuation of selves (Asatryan, 2006). PO can be explained with identification, control, responsibility, and the desire to belong (Pickford, Joy, & Roll, 2016).…”

Transformative learning partnerships: bridging research and practice to improve the lives of older people

“…In this circumstance, the customer begins to feel as though the target is -theirs‖ (Asatryan, 2006). In such circumstances, the customer often refers to -my hairdresser‖ or -my doctor‖ or -my Senior Center.‖ As you might imagine, psychological ownership strengths customer loyalty.…”