“…An important factor may be the unprecedented living standards experienced by English people (and more generally by Europeans) from the 17th century onward (Allen et al, 2011, Cummins, 2014, Fouquet and Broadberry, 2015, Morris, 2013. Affluence has predictable effects on human psychology (for a recent review, see Pepper and Nettle (2017), and can alter the dynamics of cultural evolution (Baumard andChevallier, 2015, Baumard et al, 2015). In particular, recent research inspired by lifehistory theory have shown that in a harsh environment, when the levels of available resources are low and unpredictable, individuals tend to be more short term-oriented, more risk averse, and more conservative.…”