Psychological need profiles during online shopping: exploring associations with word-of-mouth and loyalty
Tianye Ling,
Rui Zhao,
Hyungshim Jang
Abstract:PurposeDrawing on self-determination theory, a person-centered approach was used to investigate how the satisfaction and frustration of the basic psychological needs of autonomy and competence produce adaptive vs maladaptive consumer behavior during the online shopping experience.Design/methodology/approachWe collected questionnaire data from 1,399 respondents engaged in online shopping, including 65% females with an average age of 29.9. Latent profile analysis tested the hypotheses, using Mplus 8.3.FindingsTh… Show more
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