Psychological Connection between Colors and Certain Characteristic Terms

Abstract

This paper presents results of a research on psychological connection between 40 offered colors and 91 terms from everyday life. Similar researches have been conducted and published in a number of instances in domestic and foreign bibliography, but this research has certain particularities that are not often present in other articles. For one thing, colors whose associativity with certain terms is being analyzed are shown in a table, their name and code in the RGB system of color marking are provided. Colors were not merely described, e.g. blue, green, yellow, etc., as it may be confusing or lead to misinterpretation of answers since there are many degrees of blue color, for example. In the second part of the poll, the subjects answered the Ishihara test, in order to check the ability to correctly interpret the colors. The third speci ic is triple visual interpretation of received results using colored graphs.JITA 8(2018) 2:75-85 Picture 10. Overview of percentage participation of most frequent colors associated with certain terms using the Pie type of chartA chart of Treemap type shows the data in a speci ic way, using rectangles that fully ill a certain surface. The largest rectangle presents the largest set of data, and to the right of it there are smaller rectangles with lower values in the descending order. This chart type does not have sub-types and may be used in Ofice 2016. It did not exist in earlier versions. The picture shows some characteristic results of processing answers using the Treemap type chart.