Psychological and Behavioural Consistency Value Seeking of Tourists in Niche Tourism: Nostalgia, Authenticity Perception, and Satisfaction

Abstract

Introduction:This study proposed a model based on Izard's theory of differential emotions to examine the effects of heritage nostalgia on perceived authenticity towards tourist satisfaction and the moderation of self-congruity in Chinese niche tourism. Methods: We examined descriptive statistics to obtain an overview of the sample by using computer program SPSS 22. Then, for evaluation, partial least squares structural equation modelling (PLS-SEM) was employed as the appropriate statistical tool, and the statistical approach was implemented using the Smart PLS 3.0 computer program. Results: The results of partial least squares structural equation modelling showed that heritage nostalgia positively affects existential and object-based authenticity. Existential and object-based authenticity positively influences tourist satisfaction. Self-congruity positively moderates the relationship between existential or object-based authenticity and heritage nostalgia. Conclusion:The linkage mechanism of tourists' psychology and behavior in heritage tourism has been explored, the internal mechanisms such as heritage nostalgia, tourists' authenticity and tourists' satisfaction have been discovered, and the internal mechanism of tourists' consistency of psychology and behavior has also been explained.

The Role of Culinary Tourism Nostalgia on the Tourist Satisfaction Model: The Stimulus-Organism-Response Approach

“…This study found that most of the respondents would evaluate the past tourism experiences before they decided to visit a tourism destination. This finding was supported by a previous study which concluded that the positive experience at the previously visited tourism destination would increase the level of satisfaction (Zhou et al, 2021). Further, Gao et al (2020) confirmed that there was an impact of nostalgia on the tourist satisfaction in heritage tourism destinations.…”

“…The tourist satisfaction referred to the results of the tourists' emotional experience based on the contradiction of expectations generated from comparisons between the expectations before and after the experience. In other words, the satisfaction was the end result of the emotional or affective response (Gao et al, 2020;Leong, Yeh, Hsiao, & Huan, 2015;Renko & Bucar, 2014;Zhou et al, 2021). The tourist satisfaction was influenced by the happiness in the past experiences.…”

“…Further, the tourism nostalgia is divided into two categories: natural nostalgia and personal nostalgia. Cultural experience and source of experience are the main difference between the two (Zhou, Xiang, Cheng, & Yang, 2021). The term natural nostalgia refers to a desire to visit previously unseen tourism destinations based on the information from other parties, or collective memory passed down by groups.…”

Destination Attributes of Memorable Chinese Rural Tourism Experiences: Impact on Positive Arousal, Memory and Behavioral Intention

“…In this study, 270 valid questionnaires were finally obtained. The sample size is 10.8 times the number of model parameters, in addition to the above mentioned criteria, combined with some studies in the field of tourism, such as Xiang et al 57 and Zhou et al, 135 which show the sample size meets the requirements.…”

Kepuasan Wisatawan Terhadap Paket Wisata Gastronomi Di Desa Bakas, Klungkung-Bali

“…The local community can also be able to create something according to their respective fields so that later it can be sell to tourists that visiting the tourism village (Perles-Ribes et al, 2021;Kattiyapornpong, Ditta-Apichai, & Chuntamara, 2022;Boto-García, 2022;Moral-Cuadra et al, 2022). Through the development of tourism villages, it is hoped that local communities can improve their welfare through sustainable tourism development (Piramanayagam, Sud, & Seal, 2021;Yasami, Promsivapallop, & Kannaovakun, 2021;Zhou et al, 2021;Sangkaew, Nanthaamornphong, & Phucharoen, 2023). In addition, the development of tourist villages can also help promote the cultural and environmental wealth of the area.…”