Psychographic segmentation of Indian urban consumers

E-lifestyles of Indian online shoppers: A scale validation

“…Whilst there are myriad studies relating to consumer lifestyles (Wells and Tigert, 1971;Plummer, 1974;Green et al, 2006;Hsu and Chang, 2008;Kumar and Sarkar, 2008;Jensen, 2009), there is a dearth of study of e-lifestyles in context of online shopping. Thus, this study is aimed at understanding e-lifestyles for Indian online shoppers.…”

Information search behaviour among new car buyers: A two-step cluster analysis

“…Goswami (2007) segmented college-goers psychographically into five clustersdlife-loving go-getters, politically-conscious positivists, independent-minded, destiny-believing pessimists, and happy-go-lucky dependants. Kumar and Sarkar (2008) segmented metropolitan consumers into six behavioural groupsdwell-settled, strugglers, enjoyers, conservatives, self-concerned, and realistsdin order to understand their consumption patterns. The segments were profiled in terms of their product ownership, activities and interests, financial investment avenues, and media habits.…”

Discovering Environmental Attitude and Lifestyle Segmentation of Green Consumers: a Conceptual Model for Research

“…The tool of lifestyle study consisted of activities, interests and opinions (AIO rating scale) presented by Wells and Tigert (Wells &Tigert, 1971) and continuously developed. From literature review, it was found that AIO was the tool used to study specific product market and service to different marketing target (Brengman, Genuens, Weijters, Smith & Swinyard, 2005;Brunso et al, 2004;Green, Cordell, Betz & Distefano, 2006;Hsu & Chang, 2008;Hur, Kim & Park, 2010;Kumar & Sarkar, 2008;Lin, 2003;Swinyard & Smith, 2003). AIO was used to study and analyze the specific characteristic of consumer behavior of product selection (Ewing, Pinto, & Soutar, 2001;Kaynak & Kara, 2001) in order to understand better the consumer lifestyle on their consumption behavior (Kahle, Liu & Watkins, 1992;Kaynak & Kara, 2001).Green lifestyle was a style of life to be a part of natural resource reduction consumption or less, pollution reduction and self-conscious improvement from believe and activities (Ropke, 1999).…”