“…In addressing our first research question we compare and contrast these metaphors, drawing on anthropology, sociology and psychoanalytic discussions that propose the existence of positive, negative, excessive and inverted modalities of each. We integrate and reformulate existing work (Baxter and MacLeod, 2005; Figlio, 2000, 2010; Flannigan-Saint-Aubin, 1994a, b; Haddon, 1988; Haste, 1993; Kroker and Kroker, 1991; Moore, 2007) to offer a different conceptual grid of intelligibility to view masculinity in organizations. In addressing our second research question we explore how these modalities may be encountered, and the complex relations between different elements of the specific category of genital metaphors in organizing.…”