Abstract:The aim of this paper is to study public service advertisements (PSAs) from the perspective of manipulative techniques applied as well as seeking to answer the question to what extent are PSAs manipulative. PSAs are broadly defined as non-commercial advertisements and as such they are considered to belong to advertising discourse. In its turn advertising discourse makes use of wide range of argumentative and manipulative techniques. Moreover, PSAs are aimed at educating, informing, raising public awareness on … Show more
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.