“…Zülch & Brinkmeier [13] provide various structuring principles for the assignment of work operations to organisational units -that is, departments, segments, work groups, and siteswhereby one can differentiate between function-, process-, product-, order-, and customer-orientation. While the first two strategies focus on the enterprise-internal organisational structure (endogenous strategy-orientation), the last two are orientated toward criteria from the sales market (exogenous strategy-orientation).…”