Prototyping of an E-Commerce Mobile Marketing System

Abstract

Electronic marketing is an essential part of e-commerce. With mobile device usage trends that grow exponentially in the last several years, providing electronic marketing services for mobile users has been becoming business opportunities. Despite these opportunities, mobile marketing system for e-commerce has not been widely studied. As mobile devices are personal tools, mobile marketing systems must be properly designed such that the systems will be accepted by users. This paper presents the design and prototype of an e-commerce mobile marketing system resolving user acceptance criteria, such as information personalization, privacy protection, up-to-date content and social network. The proposed system integrates a marketing provider website and mobile applications used by shoppers. The design and prototype are provided for the website, mobile application and the communication between both subsystems that employs web services and a cloud service. Prototype testing and evaluation have been performed to ensure that the proposed system works properly.

The Impact of Psychological Capital and Work Meaningfulness on Work Engagement in Generation Y

“…Based on the results of this study, it was known that there was a significant influence of PsyCap on work engagement. This is consistent with previous studies, both from Indonesia (Daniswara, 2012;Nugroho, Mujiasih, & Prihatsanti, 2013) and United States (Hodges, 2010;Sweetman & Luthans, 2010;Seaton, 2011). Meanwhile, work meaningfulness also known to have a positive and significant influence on work engagement.…”