One of the factors of discontent on the part of the urban population is the loss of natural landscapes, fragmentation, and destruction of habitat due to the sprawl of settlements and infrastructure. The determining role in conflict resolution belongs to local authorities, who mediate between actors with different social and economic interests.The purpose of this article is to study the prerequisites for the formation and development of the environmental protest movement, caused by the lack of proper communication between the authorities and the public around issues concerning urban landscaping in Kazakhstan. The object of the study is the factors that affect the emergence and development of civil environmental initiatives. The article uses protest event analysis, which allows the dynamics of civic mobilization and its key characteristics to be reconstructed on the basis of various textual sources from social networks.The Meta Corporation (Facebook, Instagram) played a defining role as a communication channel, with more than 200 posts, 132 photos, 74 videos, 188 pieces of textual information, and 165 links.