Protection of Personal Data in the Context of E-Commerce
Zlatan Morić,
Vedran Dakic,
Daniela Djekic
et al.
Abstract:This paper examines the impact of stringent regulations on personal data protection on customer perception of data security and online shopping behavior. In the context of the rapidly expanding e-commerce landscape, ensuring the security of personal data is a complex and crucial task. The study of several legal frameworks, including Malaysia’s compliance with EU regulations and Indonesia’s Personal Data Protection Law, provides valuable insights into consumer data protection. The challenges of balancing data s… Show more
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