“… Model | Basic premise | Example studies |
Health Belief Model ( Rosenstock, 1974 ) | Behaviour result of beliefs about: perceived susceptibility; perceived severity; benefits and barriers; cues to action | Wardle et al, 2000 , Yarbrough and Braden, 2001 , Orbell et al, 1996 |
Theory of Reasoned Action ( Ajzen and Fishbein, 1980 ), Theory of Planned Behaviour ( Ajzen, 1991 ) | Behaviour result of attitudes, subjective norm, and perceived behavioural control* predicting intention and then behaviour. *can directly impact behaviour | Cooke and French, 2008 , Orbell et al, 2006 , Drossaert et al, 2003 , Rutter, 2000 , Devellis et al, 1990 |
Protection Motivation Theory ( Rogers, 1975 ) | Behaviour determined by threat appraisal and coping appraisal including key components of: perceived severity; perceived susceptibility; response efficacy and self-efficacy | Orbell and Sheeran, 1998 , Li et al, 2020 |
Precaution adoption process model ( Weinstein and Sandman, 1992 ) | Stage model explaining how a person decides to take action and how that decision translates into action | Costanza et al, 2005 , Costanza et al, 2009 , Ferrer et al, 2011 , Marlow et al, 2018 |
Transtheoretical Model ( Prochaska and DiClemente, 1982 ) | Stage model synthesising 18 therapies to elicit and maintain behaviour change. Key stages include: pre-contemplation; contemplation; preparation; action; maintenance | Rakowski et al, 1996 , Lipkus et al, 1996 , Trauth et al, 2003 , Kelaher et al, 1999 |
Social Cognitive Theory ( Bandura, 1986 ) | An extension of Social Learning Theory proposing a dynamic and reciprocal interaction of the person, environment, and behaviour. |
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