Prospects of Omni-Channel Marketing from the Perspective of Complex Networks: A CiteSpace Knowledge Graph Analysis
Abstract:With the rapid development of internet technology and mobile devices, omnichannel marketing has become an important trend in modern marketing. This paper conducts a knowledge graph analysis on the research prospects of omni-channel marketing from the perspective of complex networks. This paper conducts big data analysis on hot spots and frontiers of complex network research using CiteSpace Visual analysis based on literatures from 2012 to 2022 in Web of Science. The results show that:(1) There is still conside… Show more
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