Prospects for using gamification in Industry 4.0

Reis, Ana Carla Bittencourt; Júnior, Everaldo Silva; Gewehr, Brenda Baumann; Torres, Mateus Halbe

doi:10.1590/0103-6513.20190094

Cited by 18 publications

(7 citation statements)

References 54 publications

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“…Despite the acknowledgment of gamification as a veritable innovative tool used by construction organizations in motivating and boosting the performance and productivity of employees, the majority of challenges to the adoption of the concept, particularly within the developing economies context can often be traced to technical-related challenges (Reis et al , 2020; Gupta et al , 2021). This cluster accounts for 13.867% of the total variance explained.…”

Section: Discussionmentioning

confidence: 99%

Application of gamification for sustainable construction: an evaluation of the challenges

Oke

Aliu

Tunji-Olayeni

et al. 2023

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Purpose This paper aims to identify and evaluate the challenges affecting the adoption of gamification practices in developing countries through the lens of the Nigerian construction industry. Design/methodology/approach A scoping literature review was conducted through which challenges to the adoption of gamification practices were identified, which helped in the formulation of a questionnaire survey. Data was obtained from construction professionals including architects, builders, engineers and quantity surveyors. Retrieved data were analyzed using several statistical tools such as percentages, frequencies, mean item scores (MIS) and exploratory factor analyses. Findings Based on the MIS ranking results, the top five significant challenges to the adoption of gamification were lack of capacity and expertise, lack of budgeting for innovation, lack of technical infrastructure, hesitation to adopt and limited internet connectivity. Through factor analysis, the challenges identified were categorized into five principal clusters, namely, organizational challenges, technical-related challenges, human-related challenges, data security challenges and economic challenges. Practical implications The identification and evaluation of the key challenges hindering the adoption of gamification practices would help construction organizations and stakeholders to understand the need to embrace and implement the concept into their activities, operations and processes to improve the engagement and motivation levels of employees. Originality/value To the best of the authors’ knowledge, this study is the first of its kind in the study area to identify and evaluate the challenges affecting the adoption of gamification practices using a structured quantitative approach.

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Section: Discussionmentioning

confidence: 99%

Application of gamification for sustainable construction: an evaluation of the challenges

Oke

Aliu

Tunji-Olayeni

et al. 2023

View full text Add to dashboard Cite

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“…, 2022; Gajanova, 2020; García-Jurado et al. , 2019; Reis et al. , 2020; Xi and Hamari, 2020) and augmented/virtual reality to aid consumer decision-making (Schnack et al.…”

Section: Discussionmentioning

confidence: 99%

“…Marketers can use BCT to provide trustworthy information that is decentralized (Ertemel, 2018;Gleim and Stevens, 2021;Harvey et al, 2018;Trautman and Molesky, 2019). Furthermore, marketers can adopt gamification to increase consumer engagement (Behl and Dutta, 2020;Behl et al, 2022;Gajanova, 2020;Garc ıa-Jurado et al, 2019;Reis et al, 2020;Xi and Hamari, 2020) and augmented/virtual reality to aid consumer decision-making (Schnack et al, 2021). Combined technologies can positively influence pure and suggestion impulse purchases (Figure 2).…”

Section: An Extended View Of Study Findingsmentioning

confidence: 99%

Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain

Nigam

Behl

Pereira

et al. 2022

IMDS

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PurposeThe paper explores how consumer behavior for purchasing impulse products changed in the complex and disruptive (emergency) situation of the COVID-19 pandemic when the customer is shopping in-home and not visiting the offline stores in an emerging economy context. This paper further explores how digital transformations like the use of blockchain technology can aid offline/omnichannel retailers in reviving sales via permission marketing for impulse products.Design/methodology/approachThe authors followed a qualitative research design and conducted 24 personal interviews with millennials and 15 interviews with offline/omnichannel retailers from an emerging economy. The data collected were analyzed using the thematic analysis procedure.FindingsThe authors discuss their findings under three themes – customers' conscious impulse buying during the pandemic, customers' unconscious impulse buying during the pandemic, and a viable solution for retailers in response to the pandemic.Practical implicationsThe authors suggest that marketers primarily from an offline/omnichannel store should adapt to permission marketing and use technologies like blockchain for the digital transformation of their marketing strategies. Doing so can help offline retailers minimize future damages in the retail sector during emergency situations.Originality/valueThis paper is one of the first that explores how impulse – pure, suggestion, planned and reminder – purchases got affected during the COVID-19 pandemic disruptions in an emerging economy. This paper is also one of the first to explore the role of permission marketing and digital transformation by the use of blockchain in helping offline retailers in forming swift trust and practice trust-based marketing.

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“…The main functionality of gamification is to enhance the learning experience through interaction and engagement. Even though video game-based learning has seen success in many areas, there are only a few examples in the current literature of these learning techniques being used to convey the concept of servitization [29][30][31][32][33]. By adopting game-based learning methodologies, some of these studies demonstrated some success in bringing the benefits of servitization across to manufacturers.…”

Section: Gamificationmentioning

confidence: 99%

Improving User Experience and Communication of Digitally Enhanced Advanced Services (DEAS) Offers in Manufacturing Sector

Khan

Charissis

Godsiff

et al. 2022

MTI

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Digitally enhanced advanced services (DEAS), offered currently by various industries, could be a challenging concept to comprehend for potential clients. This could result in limited interest in adopting (DEAS) or even understanding its true value with significant financial implications for the providers. Innovative ways to present and simplify complex information are provided by serious games and gamification, which simplify and engage users with intricate information in an enjoyable manner. Despite the use of serious games and gamification in other areas, only a few examples have been documented to convey servitization offers. This research explores the design and development of a serious game for the Howden Group, a real-world industry partner aiming to simplify and convey existing service agreement packages. The system was developed under the consultation of a focus group comprising five members of the industrial partner. The final system was evaluated by 30 participants from engineering and servitization disciplines who volunteered to test online the proposed system and discuss their user experience (UX) and future application requirements. The analysis of users’ feedback presented encouraging results, with 90% confirming that they understood the DEAS concept and offers. To conclude, the paper presents a tentative plan for future work which will address the issues highlighted by users’ feedback and enhance the positive aspects of similar applications.

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Prospects for using gamification in Industry 4.0

Cited by 18 publications

References 54 publications

Application of gamification for sustainable construction: an evaluation of the challenges

Application of gamification for sustainable construction: an evaluation of the challenges

Impulse purchases during emergency situations: exploring permission marketing and the role of blockchain

Improving User Experience and Communication of Digitally Enhanced Advanced Services (DEAS) Offers in Manufacturing Sector

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