Prospects and limits for the development of geographical indications supply chains in the Balkans

Estève, Magali; Paus, Marguerite; Barjolle, Dominique; Bernardoni, Pascal

doi:10.4000/economierurale.3301

Cited by 5 publications

(5 citation statements)

References 11 publications

(9 reference statements)

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“…As regards policy implications, we may conclude that market accessibility for local small food producers could be improved by: Implementing food hygiene regulation: quality assurance and food hygiene is of major importance in the food sector in order to build and maintain consumer trust in food quality and food safety Protecting local names via European Union regulation of the GI scheme, preferably Protected Designation of Origin (PDO) as the only tool ensuring that raw materials and processing are in the region of origin of the product.…”

Section: Resultsmentioning

confidence: 99%

“…• Implementing food hygiene regulation: quality assurance and food hygiene is of major importance in the food sector in order to build and maintain consumer trust in food quality and food safety. 29 • Protecting local names via European Union regulation of the GI scheme, preferably Protected Designation of Origin (PDO) as the only tool ensuring that raw materials and processing are in the region of origin of the product. A cluster of western Balkan consumers clearly expects traditional food to come from a specific place, especially a locality or a region.…”

Section: Resultsmentioning

confidence: 99%

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A cross‐cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese

et al. 2013

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Section: Resultsmentioning

confidence: 99%

Section: Resultsmentioning

confidence: 99%

A cross‐cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese

et al. 2013

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“…However, Guerrero et al (2009) have found that such products are also subject to cultural preferences, and that “consumers from different countries and cultures had, to some extent, different image of traditional foods”. More recent research shows that, in transition economies, the choice of traditional foods is regarded as a psychological tool, helping consumers to “cope with modernisation trends in such transition economies” (Estève et al , 2011).…”

Section: Introductionmentioning

confidence: 99%

Importance of intrinsic and extrinsic quality food characteristics by different consumer segments

Brečić

Mesić

Cerjak

2017

BFJ

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Purpose The purpose of this paper is to examine intrinsic and extrinsic food quality characteristics and the relative importance placed on these characteristics by different consumer segments. Moreover, relationship between segments of consumers and consumption frequency of differentiated food products (traditional, functional and organic) was analysed. Design/methodology/approach A three-stage stratified random sampling approach was employed and data were collected via 500 face-to-face interviews conducted in respondents’ homes. A version of the Food Choice Questionnaire was used to examine the motives of consumers’ underlying food choices. The collected data were analysed by factor analysis followed by cluster analysis. Findings Four factors were identified: health and sensory characteristics, price and availability, body weight and digestion, and convenience. Resulting clusters were named as: healthy and tasty food lovers, convenient, concerned, and indifferent consumers. Differences were identified between the segments according to consumers’ frequency of consumption of the different types of food products. Practical implications The findings have impact implications for food producers and distributors in developing communication strategies for consumer segments with different attitudes and motives. The findings of this study not only contribute to the organic, traditional, and food with health claim literature, but also help industry, government, and consumer associations fully understand consumer perceptions of intrinsic and extrinsic foods characteristics and enhance consumers’ responses to the different types of food products. Originality/value The study represents one of the first assessments of the importance of food quality characteristics, segmentation, and consumption frequency of traditional, organic, and functional food products in Central and Eastern Europe.

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“…By formalizing features linked to the pastoral and Kosovar origin of the cheese, this marketing strategy also relies on the "patriotism regarding domestic milk and cheese" expressed by Kosovar consumers. These consumers are also very sensitive to the origin of dairy products, even though they remain relatively unfamiliar with designations of origin [58,59]. The strategy is based on the strong popularity of local markets and specialized dairy shops, and on direct selling, the main outlets for the sheep, pastoral, and seasonal Sharr Cheese.…”

Section: Sustainability's Market Anchoring: Reinforcing Value Chains Via Origin-based Promotionmentioning

confidence: 99%

Geographical Indication Building Process for Sharr Cheese (Kosovo): “Inside Insights” on Sustainability

Bernard-Mongin

Balouzat²,

Chau³

et al. 2021

Sustainability

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This article aims to contribute to the reflection on sustainability in the field of Geographical Indications (GI). GIs are instruments for organizing collective action that have great interpretative flexibility. They are mobilized by a set of qualifying actors of differing natures, with diverse and sometimes divergent interests. For this reason, we focus on how the dimension of sustainability emerges from a collective learning process. Based on the approaches developed by Organization Studies, this article describes and analyzes the process of creating a GI for Sharr Cheese, a Balkan seasonal sheep pastoral cheese highly typical of a mountain range in Kosovo ◆ (◆ This designation is without prejudice to positions on status, and is in line with UNSCR 1244/1999 and the ICJ Opinion on the Kosovo declaration of independence.). The authors occupied an embedded research position in this learning process, from 2015 to 2019. The article describes boundary work carried out by the facilitators of collective action (brokers) within experimental spaces during the GI-building process. It analyzes how environmental accountability within the Sharr Cheese GI emerges from a strategic knowledge-brokering process and intensive institutional work.

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Prospects and limits for the development of geographical indications supply chains in the Balkans

Cited by 5 publications

References 11 publications

A cross‐cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese

A cross‐cultural segmentation of western Balkan consumers: focus on preferences toward traditional fresh cow cheese

Importance of intrinsic and extrinsic quality food characteristics by different consumer segments

Geographical Indication Building Process for Sharr Cheese (Kosovo): “Inside Insights” on Sustainability

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