Prospective Customers’ Behavioural Intention towards Islamic Microfinance Services in Bangladesh

Abstract

The present study investigates the behavioural intention of prospective customers towards Islamic microfinance services in Bangladesh based on demographic factors such as gender, age, education, and family size. This study uses a self-administered survey questionnaire to determine the intention of prospective customers towards Islamic microfinance services based on five variables, namely subjective norms, attitude towards behaviour, behavioural intention, normative belief, and behavioural belief. A total of 450 questionnaires were distributed, out of which 326 responses were received (72.44%). The findings of this study indicate that male respondents have a higher behavioural intention towards Islamic microfinance services than female respondents. On the other hand, female respondents have a higher behavioural belief towards Islamic microfinance services compared to their male counterparts. The findings also indicate that those respondents who studied up to secondary school level would like to receive opinions from family members and friends about the use of Islamic microfinance services. The present research findings have important implications for Islamic microfinance institutions, practitioners and policy makers. The findings of this study are expected to reflect suggestive steps to increase the behavioural attitude in the use of Islamic microfinance services.

Individuals’ purchase intention of the Sukuk bond: A study on developing economy

“…Significantly, scholarly research in the field of Islamic finance has placed considerable emphasis on the significance of attitude as a crucial determinant in shaping the intention to utilize Islamic personal financing, as highlighted by Amin et al (2010). Moreover, previous research has indicated that individuals with a positive attitude or a favorable inclination toward Islamic financing exhibit a greater intention to obtain Islamic personal financing products (Fauziah et al, 2008;Ahmed et al, 2021). Jaffar and Musa (2016) examined the inclination of non-user business owners to utilize Islamic financing.…”

Factors influencing employee performance and their impact on productivity: A study of commercial banks in Bangladesh

“…Previous studies also recommend that competence is a vital factor for establishing organizational performance and employee performance in an organization. On top of it, according to the needed performance standards, competence is http://dx.doi.org/10.21511/bbs.18 (2).2023.11 defined as a set of skills and knowledge and the ability to use these skills and knowledge in a job or company or across industries, which is divided into two parts, for example, technical competence (level of education, ability to analyze, and work experience) and non-technical competence (attitude, flexibility, self-confidence, and self-control have a direct impact on employee performance (Swanson et al, 2020).…”

“…But workers are seen as the company's biggest asset (Bedarkar & Pandita, 2014), human resource management is crucial because it provides leadership and guidance to the organization's human resources (Ai et al, 2022;Bashir & Ramay, 2008). Nowadays, banking organizations referred to as the economy's vital organs which is the key indicator of the economy of a nation (Jahan et http://dx.doi.org/10.21511/bbs.18 (2).2023.11 al., 2020; Ahmed et al, 2021). The banking sector is growing rapidly in Bangladesh Islam & Bhuiyan, 2021).…”

“…The overall banking sector has expanded significantly over the years (Rahaman et al, 2020;Gazi et al, 2021), and the effectiveness of these institutions depends on the work of its personnel (Achi & Sleilati, 2016). Customers' delight is a top priority in this fiercely competitive market, therefore banks must work hard to deliver top-notch customer service (Jahan et al, 2020;Ahmed et al, 2021). Bank staff members that behave well are more likely to provide customers with exceptional service, resulting in higher client satisfaction, engagement, and loyalty.…”

Does Reading Increase the Younger Generation's Intention to Use Islamic Non-Bank Financial Products?

“…Widyastuti et al, 2022 conducted research on the intention to invest in the Islamic capital market. Maulana, 2018;Ahmed, 2021;Mansori, 2020;Umar, 2021 have conducted research on the intention to use Islamic financial institution products.…”