Prospective Assessment of Genital Pain in Patients With Urethral Stricture: Incidence, Associations, and Impact of Urethroplasty

Rourke, Declan; Bekkema, Jordan; Rourke, Keith

doi:10.1016/j.urology.2022.10.009

Cited by 1 publication

(1 citation statement)

References 15 publications

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“…On the other hand, it was discovered that the preference for an influencer would decline if a smaller percentage of their followers were active. Based on the information they produce, this type of influencer can also be regarded as specialized; they favor accepting offers of goods or services (Rourke, 2023).…”

Section: Figure 24 Characteristics Of Influencers Interacting With Fo...mentioning

confidence: 99%

Brand Ambassadors and Online Influencers on The Consumer’s Purchase Intentions in The Social Media Landscape

Raja Sharuddin,

Baharom

2024

IdJ

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In recent years, the emergence of social media has altered the way consumers interact with digital marketing on a global scale. It also deals with the effect of social media marketing and management on product and service reputation. The use of endorser marketing by online influencers and brand ambassadors in digital marketing has skyrocketed. The current study takes a preliminary approach to determine marketing endorsers on the TikTok site that influence consumer’s intentions. It provides an integrated credibility VisCAP Model that takes into account accessing advertising functions valued among endorsers that can influence consumers' purchase intentions, such as attractiveness, trustworthiness and expertise. Consequently, those are the three criteria to determine the validity of this research. As a consequence of this present research, a theoretical framework can anticipate the relationship between online influencers and brand ambassadors in social media scenarios. The proposed framework is supplemented with a basic guideline for other corporations, advertising agencies and industries for future understanding of endorsement marketing.

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Section: Figure 24 Characteristics Of Influencers Interacting With Fo...mentioning

confidence: 99%

Brand Ambassadors and Online Influencers on The Consumer’s Purchase Intentions in The Social Media Landscape

Raja Sharuddin,

Baharom

2024

IdJ

View full text Add to dashboard Cite

show abstract

Prospective Assessment of Genital Pain in Patients With Urethral Stricture: Incidence, Associations, and Impact of Urethroplasty

Cited by 1 publication

References 15 publications

Brand Ambassadors and Online Influencers on The Consumer’s Purchase Intentions in The Social Media Landscape

Brand Ambassadors and Online Influencers on The Consumer’s Purchase Intentions in The Social Media Landscape

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