“…Traveler evaluates the routes by individual experience, cognition, and attitudes which do not be considered in the EUT and RUT models. Hence, many alternative theories are proposed, for example, prospect theory (PT), 16,17 cumulative prospect theory (CPT), 18,19 rankdependent expected theory, 20,21 regret theory, 22,23 behavioral portfolio theory 24,25 and so on. Due to the prevalence in choice behavior, bounded rationality has been studied extensively in economics and psychology.…”