Prosocial motives of solar entrepreneurs combating energy poverty in South Africa

Abstract

This study seeks to examine the prosocial motives of solar energy entrepreneurs as they generate energy to combat energy poverty in South Africa. Using a qualitative research method, data, in words of survey participants, were collected from social purpose and profitable solar energy businesses using a semi‐structured interviews technique. These represent the reality of the interviewed Social Entrepreneurs because their societal world deals mainly with socially constructed issues. A pre‐developed “codebook” forms the basis to build categories of social issues and to consequently amalgamate codes into umbrella themes that enable researchers carry out structured and systematic contextual analysis. Motivated by innate feelings of compassion, empathy and extrinsic concerns for the environment, solar entrepreneurs embark on social venturing to collaborate with municipalities to deliver public services, to the group of vulnerable energy poor South Africans gain access to public benefits, like access to clean energy, which are frequently out of reach of township as well as slum dwellers operating mainly in the informal sector. This study contributes to our understanding of how solar energy entrepreneurs operate and adapt to the complexity of public energy service delivery venture in South Africa.