Propuesta de modelo de desarrollo del turismo senior, a partir de la percepción de los actores sociales involucrados. El caso de Tabasco, México

Abstract

Resumen: Este artículo propone un modelo conceptual para el desarrollo del turismo senior. Se basa en el análisis del envejecimiento poblacional; así como en el estudio de las políticas turísticas mexicanas vinculadas con el ocio -turístico en adultos mayores; y la percepción sobre turismo senior de las partes interesadas en el estado de Tabasco: personas mayores, administradores de empresas certificadas con el Distintivo G -Turismo Gerontológico, gestores públicos y la comunidad anfitriona. El diseño metodológico utilizado fue mixto pero con un marco interpretativo cualitativo. A fin de lograr el objetivo principal, se completaron entrevistas cualitativas con los tres primeros grupos de actores mencionados anteriormente y se realizó una encuesta con los residentes del destino. Como resultado, se presenta un modelo de referencia para el desarrollo de destinos turísticos senior, como una propuesta que permita la reflexión política y la mejora de la realidad observada.Palabras Clave: Envejecimiento; Turismo senior; Turismo gerontológico; Destino turístico; Distintivo G.Abstract: This paper forwards a conceptual model for senior tourism development policies. It is based on the analysis of the ageing population in Mexico with examination of national policies and planning for senior tourism destinations using Tabasco as a case study (Mexico) and working from stakeholder perceptions (seniors, administrators of companies certified with the Distinctive G -Gerontological Tourism, public managers and the host community). The methodological design used was mixed but with an overall qualitative interpretive framework to achieve the main goal. Interviews with the three stakeholder groups and the local residents were conducted together with local residents.. After analysis of the results, we designed our model of how the proposed senior tourist destinations should be developed for political consideration of the improvements required.

Tourism in a protected natural area (PNA)

“…Consequently, they mention that the local population has become involved through word of mouth promotion and also by offering activities and services to the ANP CCEA. According to Mazo y Cortes, in their results, they stated that the tourist promotion of Tabasco as a tourist destination does not reach the entire public, especially the elderly groups, which is why it is necessary that they be carried out through TV, radio or newspapers, to be able to reach that segment of visitors, since social networks are not an appropriate medium (Mazo & Cortés, 2020).…”