Proposing Perceptions‐based Unique Marketing Strategies for Gamblers

Resident attitudes towards gaming and tourism development in Macao: Growth machine theory as a context for identifying supporters and opponents

“…crime) associated with the gaming industries. In addition, these studies found that there are often differences among community groups on the positive benefits and negative impacts associated with the gaming industry based on socio‐economic variables such as gender and occupation (Chhabra and Andereck, 2009).…”

A Journey From Customer Acquisition to Retention: An Integrative Model for Guiding Future Gaming Marketing Research

“…Other measures from the results include “product usage” which may suggest a longer time spent in casinos (Sui & Baloglu, 2003). Results show “support for existing casinos” as a measure related to customer loyalty, which is associated with customers’ perceptions of casino gambling and support for casino development (Chhabra & Andereck, 2009). Although related to loyalty, “support for existing casinos” has not been widely used as an outcome variable.…”

Residents’ perceptions of non-casino gaming in an urban destination: The case of Hong Kong

“…Qualitative interviews with key informants in the community would enable researchers to capture greater insight into the issues. In addition, there are often differences amongst community groups in different socioeconomic circumstances in terms of their views of the benefits and detriments associated with gaming (Chhabra & Andereck, 2009). Hence the perceptions of specific community groups could be a promising focus for future investigations.…”

“…In an urban destination, the success of gaming depends on residents' support, hence it is vital that its impacts on the community are often monitored and researched. Chhabra and Andereck (2009) reported that improved community perceptions of gaming would facilitate higher patronage and help showcase the recreational nature of the industry. Fong, Au and Law (2015) suggested that more research should be conducted on the impact of gaming so as to sustain tourism in (or to) a destination.…”