Proposing a Framework of Observe–Hypothesize–Challenge–Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: An Abstract

Raj, Reena; Dutt, Ashutosh

doi:10.1007/978-3-030-39165-2_118

Marketing Opportunities and Challenges in a Changing Global Marketplace

2020

DOI: 10.1007/978-3-030-39165-2_118

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Proposing a Framework of Observe–Hypothesize–Challenge–Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: An Abstract

Reena Raj

Ashutosh Dutt

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Proposing a Framework of Observe–Hypothesize–Challenge–Resolve (OHCR) Teaching Moves for Knowledge Construction in Marketing Pedagogy: An Abstract

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