Proposal of Motivation Scale for Sport Tourism Consumption. Pilot Empirical Test Report

Abstract

Purpose. Determining what factors make individuals decide to take part in sports events as a travelling fan. A particularly interesting research issue is the question of what motivates fans to undertake travel in order to cheer on athletes. Method. In the empirical research, the modified MSSC scale (Motivation Scale for Sport Consumption) was used, and a questionnaire was carried out among fans during the matches of the U21 European Football Championship in Tychy in June 2017 (N=278, random selection). The following statistical methods and techniques were used: descriptive statistics and factor analysis. Findings. This article presents the results of statistical analysis of the obtained research material. Travelling does not constitute an additional, separate factor in relation to the motives of participation in sport already mentioned in the literature (especially those used in the construction of MSSC). Travelling, on the other hand, becomes a kind of moderator of the intensity of individual motivation factors for participation in sport. In a positive way, the journey reinforces motivation to participate in supporting activities. Research and conclusions limitations. The study mainly concerns football fans, residents of Poland and the Czech Republic. Practical implications. Practical implication for designers of sporting events to embrace an opportunity to enrich the fan experience and strengthen their motivation to participate. Drawing attention to the important role of travel should not be underestimated during sport event planning. Originality. A new tool for measuring the motivation of fans has been obtained that is better suited to the situation of sport tourism. An innovative modification of the MSSC scale. Type of paper. An article presenting the creation of a research tool and the first results of empirical research from its first use (pilot test).

Identification and evaluation of factors influencing sports fan attendance at international events: volleyball case study

“…For example, the question is asked whether tourism and sport generate certain unique values which manifest themselves in a specific synergistic effect (Weed, 2008, in: Szczechowicz, 2015. This is confirmed, amongst others, by the observations of Weed & Bull (2004), Smith & Stewart (2007) and Ryśnik, Żylak & Tomik (2018) who claim that sport and tourism have a lot in common. Hadzik (2016) states that attendance at sporting events is also determined by the specific conditions of the tourist attractiveness of the event and the venue.…”

“…Source: author. (Ryśnik, Żylak, Tomik, 2018) MSSC Korean fans N=511 (Won, Kitamura 2007) MSSC Japan jans; N=593 (Won, Kitamura, 2007) MSSC (when the favorite player is playing) N=142 (Fink, Parker, 2009) MSSC (when the favorite player is not playing) N=142 (Fink, Parker, 2009) 2010; making the author's approach conceptually similar to the synthetic approach used by Kim & Trail (2010). At the same time it is an attempt to search for a specific 'common space' created at the junction of sports and tourism (Szczechowicz, 2015) by attaching to the model a broader context of the event in the form of entertainment events or tourist products, for instance.…”

Identyfikacja i ocena czynników uczestnictwa kibiców sportowych w międzynarodowych widowiskach sportowych na przykładzie badań kibiców siatkówki

“…Porównanie hierarchii czynników uzyskanych w badaniach własnych z motywami mierzonymi skalą MSSC w wybranych badaniach przeprowadzonych przez innych naukowców Badania własne (wg tab. 8) Skala MSSC zmodyfikowane (wyniki badań) N = 222 (Ryśnik, Żylak, Tomik, 2018) koreańscy kibice N = 511 (Won, Kitamura, 2007) japońscy kibice N = 593 (Won, Kitamura 2007) gdy (Funk, Filo, Beaton, Pritchard, 2009;Kim, Trail, 2010;Milne, McDonald, 1999, za: Won, Kitamura, 2007Neale, Funk 2006;Sloan, 1989;Trail, James, 2001;Wann, 1999, za: Hadzik, 2016) z barierami uczestnictwa (Anthony, Kahn, Madison, Paul, Weinbach, 2014;Mohan, Thomas, 2012;Nishio 2014;Simmons, Popp, McEvoy, Howell, 2018;Yu, 2010), co upodabnia go ideowo do syntetycznego podejścia zastosowanego przez Kima i Traila (2010). Jednocześnie jest próbą poszukiwania swoistej "wspólnej przestrzeni", tworzącej się na styku sportu i turystyki (Szczechowicz, 2015), poprzez dołączenie do modelu kwestii związanych z wartością użytkową kontekstu wydarzenia, w postaci np.…”