Proposal of a sustainable strategic positioning matrix: application in the development of a product / Proposta de uma matriz de posicionamento estratégico sustentável: aplicação no desenvolvimento de um produto

Abstract

Companies that do not assess their products from the environmental and economic standpoints will come across difficulties to survive in the market. The Sustainable Strategic Positioning Matrix (MPESus) was developed as a tool to analyze the environmental and financial impacts of products considering the production chain, enabling the comparison of performance. The investigation was conducted in four stages: the first looks into the literature as the basis for the research into elements that are