It's fun to do things you're not made to do, like going to the moon or living under the ocean. I was playing when I invented the aqualung. I'm still playing. I think play is the most serious thing in the world.J ACQUES YVES COUSTEAU This paper inventories and illustrates the great range of cultural factors that constrain aesthetic and technical styles. It also offers some comments on the nature of style itself. The paper is organized broadly into three parts: (1) a definition of style and a discussion of its hierarchical nature; (2) a listing of the multiple social and technological variables that condition stylistic output; and (3) an analysis of the ideational factors that articulate style with self and society on the mythic and structural levels.I write about style as an archaeologist, ethnologist, and artist. My work has encompassed tribalthrough state-level societies ranging over four geographically remote and ecologically diverse, but culturally connected, regions of South America and the Caribbean: the Peruvian montana, the highlands and coast of Peru , the Guianan highlands, and the Greater Antilles. I have studied a wide selection of media within both living and dead cultures. These include myth, song, ethnoastronomy, ethnotaxonomy, ritual, ceremony, body art, settlement and space, textiles, ceramics, basketry, wood carving, lithic artifacts , rock art, sculpture, and architecture.Archaeology, ethnology, and art each provide contrasting and complementary perspectives on style, with advantages and disadvantages. Archaeology looks at style in "closed," or extinct, "archaeographic" complexes bounded by the finite material output of dead producers. Archaeology shows the clearer general structure of a smaller sample. Preservational biases filter out much variation, and in the process, highlight a style'S underlying principles and major subdivisions. By providing chronology, archaeology also resolves stylistic processes over time as cycles of fashion. These cycles can occur 28 Peter G. Roe within traditions defined by local continuity, among horizons constituted by rapid interregional similarities, and across series comprised by a "sloping horizon" of slow, interareal movement. Even the anonymity of dead informants, to the extent that they are recognized as individuals (Gunn 1977), masks the particularizing effects of engaged and often conflicted live persons, thereby emphasizing the general processes that enmesh them.Archaeological "individuals" form a deceptively homogeneous and passive mass of actors subject to external pressures. Archaeology also fosters a passive view of the artifact. It is easy to take the object as a "given," rather than as an alternative component in the creative process.In contrast, ethnology studies "open" ethnographic complexes created by living artists and artisans. Ethnology provides depth and complexity via interactive questioning and observation. It also integrates elements from diverse domains that don't "fossilize," such as song, myth, and rite. Thus, it emphasizes creativity ...