“…Scholars have discussed the potential of this approach in epidemiological (Little and Rubin, 2000), sociological (Winship and Sobel, 2004), and econometric (Dehejja and Wahba, 2002;Heckman et al, 1997Heckman et al, , 1998 literature, and this method has also found promising applications in management and information systems research to assess causal effects at the individual and firm levels (e.g., Rubin and Waterman, 2006;Mithas and Almirall, 2006;Mithas et al, 2005;Mithas and Lucas, 2010). In almost all these applications, researchers use a logistic or a probit model to compute propensity scores, with a small emergent research (Lee et al, 2010;Westreich et al, 2010) on the use of classification trees and their variants for computing propensity scores instead of logistic regression.…”