Proof-reading texts on screen and paper

Wright, Patricia; Lickorish, Ann

doi:10.1080/01449298308914479

Cited by 123 publications

(37 citation statements)

References 10 publications

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“…Since reading is significantly different in the printed media versus the electronic media [52,81], research findings on the traditional printed media need to be applied with care to the electronic media. In this study, we have used the competition-for-attention theory, originating from the marketing literature, to understand the effect of two information formats on consumers' shopping performance in the e-commerce domain.…”

Section: Implications For Researchmentioning

confidence: 99%

The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

Hong

Thong

Tam

2004

Journal of Management Information Systems

252

131

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A feature central to the success of e-commerce Web sites is the design of an effective interface to present product information. However, the suitability of the prevalent information formats in supporting various online shopping tasks is not known. Using the cognitive fit theory as the theoretical framework, we developed a research model to investigate the fit between information format and shopping task, and examDownloaded by [University of Tasmania] at 22:12 29 September 2015 150 HONG, THONG, AND TAM ine its influence on consumers' online shopping performance and perceptions of shopping experience. The competition for attention theory from the marketing literature and the scanpath theory from vision research were employed to support the analyses. An experiment was conducted to examine the effects of two types of information formats (list versus matrix) in the context of two types of shopping tasks (searching versus browsing). The results show that when there is a match between the information format and the shopping task, consumers can search the information space more efficiently and have better recall of product information. Specifically, the list format better supports browsing tasks, and the matrix format facilitates searching tasks. However, a match between the information format and the shopping task has no effect on cognitive effort or attitude toward using the Web site. Overall, this research supports the application of the cognitive fit theory to the study of Web interface design. It also demonstrates the value in integrating findings from cognitive science and vision research to understand the processes involved. As the information format has been shown to affect consumers' online shopping behavior, even when the information content is held constant, the practical implications for Web site designers include providing both types of information format on their Web sites and matching the appropriate information format to the individual consumer's task.KEY WORDS AND PHRASES: B2C e-commerce, cognitive fit theory, competition for attention theory, e-commerce, e-tailing, information format, interface design, online shopping, scanpath theory, shopping task. E-COMMERCE IS GROWING RAPIDLY with the proliferation of commercial Web sites and the increasing acceptance of online transactions by consumers. The global online trade is projected to reach $12.8 trillion by 2006, which comprises approximately 18 percent of total sales [21]. As a new marketing channel, the Internet differs from the traditional retail formats in many ways [3,12]. A unique characteristic of online shopping is that consumers cannot touch or smell the products, as they usually do in the traditional retail outlets, and have to base their judgments on the product information presented on the Web sites. As a consequence, Web interface design plays a significant role in affecting consumers' online shopping performance and attitude toward the Web site [25,56,74]. The rapid growth in e-commerce and the distinctiveness of this new marketing channel h...

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Section: Implications For Researchmentioning

confidence: 99%

The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

Hong

Thong

Tam

2004

Journal of Management Information Systems

252

131

View full text Add to dashboard Cite

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“…Readability refers to the extent to which text is legible. It is an important dimension as different studies have shown that reading from a computer screen may be slower and less accurate [47,66]. Speed refers to time spent in loading and displaying the site.…”

Section: Organizationmentioning

confidence: 99%

The role of pleasure in web site success

Wulf

Schillewaert

Muylle

et al. 2006

Information & Management

204

124

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“…Wright and Lickorish [1983] studied the speed and accuracy of proofreading a text for errors with 32 subjects who read from both a CRT and paper. The CRT was a 12-inch (in.)…”

Section: Organizationmentioning

confidence: 99%

“…Some of these studies have revealed no differences between paper and computer screen presentation [Askwall 1985;Keenan 19841, whereas others have revealed only minimal differences [Kak 1981;Switchenko 19841. The results of these studies are in sharp contrast to the results of a number of others that have found large and significant differences between paper and screen presentation. Wright and Lickorish [1983] studied the speed and accuracy of proofreading a text for errors with 32 subjects who read from both a CRT and paper. The CRT was a 12-inch (in.)…”

Section: Organizationmentioning

confidence: 99%

Reading text from computer screens

1987

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This paper reviews empirical studies concerning the readability of text from computer screens. The review focuses on the form and physical attributes of complex, realistic displays of text material. Most studies comparing paper and computer screen readability show that screens are less readable than paper. There are many factors that could affect the readability of computer screens. The factors explored in this review are the features of characters, the formatting of the screen, the contrast and color of the characters and background, and dynamic aspects of the screen. Numerous areas for future research are pinpointed. INTRODUCTIONThe increase in the number of computer screens and computer screen users in the industrial world is staggering and promises to be even greater in the future. On the basis of figures from the National Institute of Occupational Safety and Health, approximately 10 million American workers currently use computer screens daily to perform their jobs. By 1990 it is expected that this number will be 20 million, and by the year 2000, 40 million workers will use computer screens [Mansfield 19851. The computer screen is used extensively as an input/output device for computer systems, and it can be used to display many different types of information, such as graphic and pictorial. One of the primary uses for the computer screen, however, is the display of text.The readability of text from computer screens is an issue that has increased in importance with the increasing frequency Permission to copy without fee all or part of this material is granted provided that the copies are not made or distributed for direct commercial advantage, the ACM copyright notice and the title of the publication and its date appear, and notice is given that copying is by permission of the Association for Computing Machinery. To copy otherwise, or to republish, requires a fee and/or specific permission. and range of computer screen use. One use is word processing, which requires reading large amounts of text from computer screens. Other applications include the electronic publishing of books and journals [Lancaster and Warner 1985;Moray 1980;Senders 1977;Weyer 1982; Wright and Lickorish 19841 and videotext [Bown et al. 1980;Malloy 1983; Reynolds 19821. Computerized information retrieval occurs in library searches, electronic mail, and retrieval of information from on-line technical manuals. In all of these applications, a large number of characteristics of text on computer screens could potentially affect how easily people can extract information from screens (cf. Shneiderman [1980]). The purpose of this paper is to review empirical studies concerning factors affecting the readability of text on computer screens.The literature on the use of computer screens has increased dramatically in the last few years. Books by Cakir et al. [1980] and Grandjean and Vigliani [1980] have provided coverage of some of the basic issues and research findings involving computer screen use. Additional research on factors influencing re...

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Proof-reading texts on screen and paper

Cited by 123 publications

References 10 publications

The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

The Effects of Information Format and Shopping Task on Consumers' Online Shopping Behavior: A Cognitive Fit Perspective

The role of pleasure in web site success

Reading text from computer screens

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