Proof of Concept: Use of Eye-Tracking to Record How People Use Exit Signage

Till, Robert C.; Babcock, Jason S.

doi:10.1007/978-1-4419-9725-8_19

Cited by 4 publications

(4 citation statements)

References 11 publications

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“…Although there are studies on safety and exit signs using eye-tracking [24] and evaluation of signage using eye-tracking techniques [25], hardly any studies address the negative consequences of improper application of divider caution signs.…”

Section: Separator To Divide Lanesmentioning

confidence: 99%

Eye-Tracking Analysis of Proposed Signage Design to Prevent Accidents Caused by the Abrupt Appearance of Dividers on Indian Roads

Desai,

Chowdhury

2024

Designs

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The road transport system is expanding considerably in developing countries. Villages are connecting to major cities for business, education, health, and many other reasons because of road development and smooth transportation. There has been a rise in the number of road accidents observed, caused by abruptly appearing dividers on roads and a lack of required signage systems. This paper discusses scenarios of accidents due to such abruptly appearing dividers and offers a strategy to design appropriate signage to avoid road accidents in the future. It has been observed that permanent or movable arbitrary fixtures, such as a barricade or a small partition block wall, are installed to separate lanes, in addition to white-colored stripes that are typically employed for lane separation on roads. These fixtures, although they are intended as lane-dividing solutions on roads, cause serious, and at times, fatal accidents, due their sudden, uninitiated appearance on the road. To address this problem, alternative signage designs were designed and tested on Indian roads, based on human cognitive responses and visual attention analysis on signage using an eye-tracking method. In addition, the semantic quality and legibility of alternate signage designs were evaluated using a questionnaire to judge their overall efficacy. Hence, the best signage design solution is proposed for implementation near or before occurrences of road dividers to avoid accidents.

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Section: Separator To Divide Lanesmentioning

confidence: 99%

Eye-Tracking Analysis of Proposed Signage Design to Prevent Accidents Caused by the Abrupt Appearance of Dividers on Indian Roads

Desai,

Chowdhury

2024

Designs

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“…Through the eye-tracking technology, passengers' visual behavior can be recorded, which provides an opportunity to study how passengers observe the surrounding environment and how they make wayfinding decisions (Till and Babcock 2011). Schrom-Feiertag, et al (2017) developed a virtual wayfinding experiment platform with eyetracking technology, to explore the attention maps and objects of interest for passengers.…”

Section: The Necessity Of Exploring Visual Behaviormentioning

confidence: 99%

From Visual Behavior to Signage Design: A Wayfinding Experiment with Eye-Tracking in Satellite Terminal of PVG Airport

Sun

Lin

et al. 2021

Proceedings of the 2021 DigitalFUTURES

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Passengers principally rely on signage to making wayfinding decisions in transportation buildings. Most existing research focuses on the analysis of the wayfinding trajectory, but there is less attention on the process of how passengers make the wayfinding decision. So, it is hard to accurately locate the causes of the wrong wayfinding decision. Taking the Satellite Terminal of Shanghai Pudong International Airport (PVG Airport) as an example, we adopted the eye-tracking technology and recorded the eye-tracking data of passengers observing the signage and making wayfinding decisions. Then, we compared and analyzed the data, presenting it by data visualization. This study found the causes of passengers making wrong wayfinding decisions and the visual behavior of wayfinding: the reconfirmation behavior, the priority of attention, and the clockwise observation. Finally, corresponding suggestions for signage design optimization are put forward regarding some wayfinding decision points. As a result, the optimized signage system in the satellite terminal is welcomed by the passengers two months later according to monthly questionnaires.

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“…Thus, eye tracking can provide valuable insight into human visual perception and has been applied in several different research fields, e.g., the effects of training on inspection of aircrafts [24], how the eye movements when driving are affected by talking on a cell phone [25], or to study user behaviour connected to Internet searches [26]. In fire research, eyetracking technology has been identified as a useful tool to investigate the behaviour during an evacuation [27] and some evacuation studies using eye-tracking has been performed, e.g., investigation of the location of evacuation signage in buildings [28,29]. However, more thorough studies applying eye-tracking technology in evacuation research are still scarce.…”

Section: Introductionmentioning

confidence: 99%

Unannounced Evacuation Experiment in a High-Rise Hotel Building with Evacuation Elevators: A Study of Evacuation Behaviour Using Eye-Tracking

Mossberg

Nilsson

Andrée³

2020

Fire Technol

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Past studies suggest that people are often reluctant to use occupant evacuation elevators in case of fire. However, existing research is scarce and current knowledge is based on questionnaire studies and laboratory experiments. An unannounced evacuation experiment was therefore performed on the 16th floor of a 35-floor high-rise hotel building. Sixty-seven participants took part and eye-tracking glasses were used to collect data on exit choice and eye fixations. Three different scenarios were studied, including two different hotel room locations on the floor and a variation of guidance system for one of these locations, i.e., flashing green lights next to the evacuation sign at the elevators. Results suggest that people typically choose the elevator for evacuation, even if their hotel room was located closer to the evacuation stair. Flashing green lights next to an evacuation sign made people look more at this sign. However, in spite of looking more at the sign, the flashing light was not shown to significantly improve compliance with the sign. Also, the results suggest that a detector activated self-closing fire door without vision panels to the elevator lobby made it more difficult to find the evacuation elevators in an emergency.

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Proof of Concept: Use of Eye-Tracking to Record How People Use Exit Signage

Cited by 4 publications

References 11 publications

Eye-Tracking Analysis of Proposed Signage Design to Prevent Accidents Caused by the Abrupt Appearance of Dividers on Indian Roads

Eye-Tracking Analysis of Proposed Signage Design to Prevent Accidents Caused by the Abrupt Appearance of Dividers on Indian Roads

From Visual Behavior to Signage Design: A Wayfinding Experiment with Eye-Tracking in Satellite Terminal of PVG Airport

Unannounced Evacuation Experiment in a High-Rise Hotel Building with Evacuation Elevators: A Study of Evacuation Behaviour Using Eye-Tracking

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