Promotional tactics of Polish fashion brands in social media on the example of Vesna and Marie Zélie
Aleksandra Kalinowska,
Szymon Żyliński
Abstract:This article aims to examine the social media strategies employed by select Polish niche clothing brands, identifying which approaches are more effective and the factors influencing this effectiveness. Research methods: The study utilizes media content analysis and economic indicator analysis to explore the portrayal of these brands in media. Specifically, it compares the Facebook and Instagram profiles of two Polish fashion companies, Vesna and Marie Zélie. Additionally, the research incorporates netnography … Show more
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