Abstract:Entrepreneurs communicate with prospective customers through various forms of promotion, where prospective customers will get to know the product, and persuade them to like and buy products. The purpose of the study was to analyze the promotions carried out by Adorable projects covering the marketing mix, promotion mix, use of social media and the form of relationships that were built with MSMEs to develop creative industry products. This research method uses case studies. Data collection techniques used are o… Show more
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