Promotion of Sustainable Marketing

Abstract

Companies and businesses operate with the primary objectives of generating revenues and profits for themselves. In the present business scenario, apart from ensuring consumer welfare and achieving excellence in the competition, companies should be sensitive towards the well-being of the society at large and towards creating and maintaining a sustainable society and physical environment for the present and future generations. Both consumers and businesses should appreciate consumerism and environmentalism. Companies should be sensitive towards the adverse effects of business activities on the environment and realize their responsibilities towards the environment. They adopt a number of initiatives and sustainability visions to ensure creating a sustainable society for the present and future generations. The study will make all the stakeholders understand the importance of promoting sustainable marketing and their roles and responsibilities towards the society.

Sustainable Marketing and Its Promotion

“…They are only concerned about the negative effects which marketing might have on the environment. Environmentalists want that marketers and consumers should act responsibly to create and to maintain a sustainable environment (Mandal, 2022). Former Unilever CEO and prominent advocate of sustainability, Paul Polman says, "The road to well-being doesn't go via reduced consumption.…”

Modelling Sustainable Marketing with Retail Consumers’ Purchasing Intentions: Evidence from the MENA Region

“…4, 2023 reputation and brand, mainly when they use sustainable products targeting customers. Marketing changes purchasing behaviours and influences customers' attitudes [16]. In this context, SM is increasingly becoming an integral part of contemporary marketing practices by establishing enduring relationships with the environment, society, and customers [10].…”

Pengaruh Kualitas Sistem Akuntansi terhadap Pengendalian Internal dalam Rangka Pemasaran Berkelanjutan: Studi Kasus pada Industri Retail di Provinsi Jawa Barat

“…Selarasnya, pengendalian internal dapat membantu perusahaan memastikan bahwa pesan pemasaran mereka akurat dan tidak menyesatkan konsumen. Hal ini juga dapat membantu perusahaan memastikan bahwa produk mereka aman dan tidak membahayakan lingkungan (Kyal et al, 2022;Mandal, 2022). Pengendalian internal juga dapat membantu perusahaan memantau kegiatan pemasaran mereka dan memastikan bahwa mereka mematuhi hukum dan peraturan yang relevan.…”