Promotion of Harmful Products

Eagle, Lynne; Desrochers, Debra M.; Dahl, Stephan Vom; Mahony, Tracey; Low, David

doi:10.4135/9781473920415.n8

Cited by 3 publications

(2 citation statements)

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“…The layers of consumer detriment/harm previously listed apply to "micro" and "macro" products. The more consumers are unduly exposed or threatened by such products, the higher is their vulnerability (Karmani et al, 2016;Eagle et al, 2015). All stakeholders: manufacturers, marketers, governments, advocacy groups and the consumer communities must help.…”

Section: Solutions For Protecting the "New" Vulnerablementioning

confidence: 99%

Passive Consumers, Vulnerabilities and Public Policies

Kesavan¹,

Mascarenhas²,

Bernacchi³

2020

berj

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In this paper we examine a "new" source of consumer vulnerability: the "secondary" consumption of harmful "micro" addictive products and the "primary" consumption of certain "macro" products that are the byproducts of our postindustrial civilization. We define consumer vulnerability of these products in relation to its cognates, disadvantage and detriment, introduce the theory of market imperfections to explain the factual domains of both "micro" and "macro" harmful products to identify the "new" vulnerable consumers, investigate the social concerns surrounding these products, and explore some feasible solutions for protecting them from their vulnerabilities.

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Section: Solutions For Protecting the "New" Vulnerablementioning

confidence: 99%

Passive Consumers, Vulnerabilities and Public Policies

Kesavan¹,

Mascarenhas²,

Bernacchi³

2020

berj

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show abstract

“…In fact, tobacco products are unique because they are the only products that, when used as directed, will kill/harm you while the others cause damage when misused. Alcohol and tobacco remain controversial products and are examined in one of the articles in this special issue as well as an extensive chapter in a recent book (Eagle et al, 2015). The health and safety associated with some products such as foodstuffs seem to be causing greater concern because of a lengthier supply chain or lack of government or corporate scrutiny on products that consumers ingest.…”

Section: Productsmentioning

confidence: 99%

Research in marketing ethics: Continuing and emerging themes

Murphy

2017

Recherche et Applications en Marketing (English Edition)

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This article discusses both longstanding and emergent research themes in marketing ethics. It begins with a section on definitions and moves to an examination of research on: consumer ethics, product issues, pricing questions, channels challenges, and two emerging trends having to do with advertising and promotion. A latter part of the article provides a number of suggestions for junior scholars in conducting research on topics in marketing ethics. It concludes with a few thoughts on teaching marketing ethics and a mention of privacy as an area of growing ethical concern in marketing.

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Recherche en éthique du marketing: thèmes récurrents et émergents

Murphy

2017

Recherche et Applications en Marketing (French Edition)

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Cet article aborde les thèmes de recherche de longue date et émergents dans le domaine de l’éthique du marketing. Il débute par les définitions, puis s’intéresse à l’analyse de la recherche sur : l’éthique du consommateur, les questions relatives aux produits, les questions de tarification, les défis des canaux de distribution et deux tendances émergentes en rapport avec la publicité et la promotion. La dernière partie de l’article propose un certain nombre de recommandations destinées aux jeunes chercheurs afin de mener des travaux de recherche sur des thèmes relevant de l’éthique du marketing. Il conclut par quelques réflexions sur l’enseignement de l’éthique du marketing et fait référence à la protection de la vie privée comme un sujet de préoccupation croissante en matière d’éthique dans le marketing.

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Promotion of Harmful Products

Cited by 3 publications

References 0 publications

Passive Consumers, Vulnerabilities and Public Policies

Passive Consumers, Vulnerabilities and Public Policies

Research in marketing ethics: Continuing and emerging themes

Recherche en éthique du marketing: thèmes récurrents et émergents

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