Promotion Mix Solusi Untuk Meningkatkan Keputusan Pembelian

Abstract

The purpose of this research is to find out the influence of promotion mix toward purchase decision on wuling confero users in Indonesia. This research used cross sectional method and descriptive approach with survey explanatory method, and the sampling is 106 respondent. The result of research indicate that the promotion mix in good category and purchase decision in the good category. The data analysis technique used to find out the correlative relationship in this study is path analysis. To test the hypothesis, where the method of analysis carried out in this quantitative research is the verification analysis method, path analysis is carried outIn the research finding if the conditions of the promotion mix is good, the it will increase purchase decision

Online Consumer Review in Building Willingness to Buy for Consumers of Food Products in Marketplaces during the Covid-19 Pandemic

“…Consumer behavior is an action that is directly involved in getting, consuming, and spending a product or service (Nugroho J. Setiadi., in [3]).…”

“…for the company (Saputra, in [3]), The concept of consumer behavior in marketing continuously has developed for decades. Consumer behavior is an action that is directly involved in getting, consuming, and spending a product or service (Nugroho J.…”