Promotion and Brand Awareness Analysis of Purchase Intention Sharp Brand Smart TVs in Surabaya Timur
Hamdan Syahrul Efendi,
Nuruni I. K. Wardhani
Abstract:The purpose of this study is to examine how brand awareness and promotions affect Surabaya consumers' interest in purchasing smart TVs under the Sharp brand. Promotion and brand awareness have a good and considerable impact on interest in purchasing smart TVs under the Sharp brand, according to study conducted on 110 respondents. The distribution purchase decision, or the extent to which consumers would include a brand in their alternative choices when they wish to buy a product, is a measure of brand awarenes… Show more
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