Abstract:Good morning! I'm pleased to have the opportunity to share with you a quick overview of programs developed as a result of the $1.00 checkoff.
But first, it is important to recognize the primary focus of the marketing programs: consumer demand, an increase that is, in producers' opportunities to make a profit.
To increase demand, the $1.00 checkoff is invested in ways designed to influence consumer's attitudes, or the willingness to buy, enjoy, eat more or better yet, eat beef more often.
In o… Show more
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