Promoting the Higher Education Excellence in Jordan: Factors Influencing Learner Attitude toward E-Learning Environment Based on the Integrated Platform

Abstract

Electronic learning (e-learning) is considered in a beginning stage in the developing nations such as Arab world especially in the field of higher education system. Jordan as one of the developing nation though appreciates the importance of universities and their role in achieving an economic prosperity through the growth of human resources; unfortunately, the adoption of e-learning is quite low among the students in the Jordanian universities. This study therefore, is concerned with the improvement of educational process through the adoption of e-learning tools among the students in the Jordanian higher education institutions. The main purpose of this study is to examine the potential prominent factors related to the adoption and usage of Information and Communication Technology (ICT) in the Jordanian public universities among the students. The main challenge of the study is to provide such an understanding on the e-learning usage by applying the Technology Acceptance Model (TAM), Diffusion of Innovation (DOI) theory, and Decomposed Theory of Planned Behaviour (DTPB). A self-administrated survey was conducted on 350 of students selected from public universities in Jordan. A total of 253 participants (72%) have responded, and series of data analyses of variables measurement for reliability and validity test of predictors were performed. The results of the analysis, however, contribute a new model which is considered as a novel model in such studies. The findings show that Attitude towards Technology (ATT), have positively affected the Behavioural Intention (BI) to use technologies in the higher educational system among students. Moreover, there is a significant relationship between students' perception of technology characteristics and their ATT using the e-learning technologies in the higher education system.