2002
DOI: 10.1108/03074800210428542
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Promoting reading through partnerships: a ten‐year literature overview

Abstract: A recent research project examined partnerships between booksellers, publishers, library suppliers and librarians that were being used to promote books and reading. The full project report, Partnership in Promotion, contains an extensive literature review, referring to over 70 items – journal articles, books, conference proceedings, manuals and news items – as well as a range of organizations and resources in the field of reading promotion. In this article, the seminal texts of the last ten years (1992‐2001) a… Show more

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Cited by 2 publications
(3 citation statements)
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“…Given the fact that the book market is considered as one catering “the serious and demanding user”, a user‐centred management ought to be employed (Banou and Kostagiolas, 2007). A library and information service should plan carefully its reading policy on the basis of scientific evidence and a socially‐minded selection of aims, as well as on collaborations (Thebridge and Train, 2002), so as to approach in the best possible way all potential users. The aim, therefore, of the reading policy of an information service is the creation of new readers/users and the provision of satisfactory service to those already using them, combined with an effort to develop them.…”
Section: Reading Policy and Academic Librariesmentioning
confidence: 99%
“…Given the fact that the book market is considered as one catering “the serious and demanding user”, a user‐centred management ought to be employed (Banou and Kostagiolas, 2007). A library and information service should plan carefully its reading policy on the basis of scientific evidence and a socially‐minded selection of aims, as well as on collaborations (Thebridge and Train, 2002), so as to approach in the best possible way all potential users. The aim, therefore, of the reading policy of an information service is the creation of new readers/users and the provision of satisfactory service to those already using them, combined with an effort to develop them.…”
Section: Reading Policy and Academic Librariesmentioning
confidence: 99%
“…Thebridge and Train (2002) suggest a variety of definitions of “reader development” in their literature review, but most have a number of essential ingredients: it is work that is reader centred and it is an active intervention by library staff. Train and Elkin (2001) quote Van Riel's definition:[…] active intervention to open up reading choices, increase readers' enjoyment and offer opportunities to share reading experiences (Van Riel, 1998; cited by Train and Elkin, 2001, p. 395).“Inspiring Readers” attempted to do this but as a tool for effecting change on society.…”
Section: Libraries' Role and Reader Developmentmentioning
confidence: 99%
“…Libraries' role and reader development Thebridge and Train (2002) suggest a variety of definitions of "reader development" in their literature review, but most have a number of essential ingredients: it is work that is reader centred and it is an active intervention by library staff. Train and Elkin (2001) quote Van Riel's definition: [.…”
mentioning
confidence: 99%