It is a challenge to rationally design an organic molecule with thermally activated delayed fluorescence (TADF) due to the intrinsically spinforbidden transition. Meanwhile, those reported TADF organic molecules have difficulty to be directly applied in the field of biological and medical imaging because they usually have no water solubility. Here, a water-soluble TADF organic molecule DCF-BXJ was developed by introducing a flexible propenyl group into the commercial traditional fluorophore DCF (2,7-dichlorofluorescein). The flexible group provides nonradiative rotational motion, which causes an efficient energy level cross between the S 1 state and the T 2 state of DCF-BXJ. Results of transient absorption spectra and theoretical calculations supported that nonradiative rotational motion of the flexible group can enhance intersystem crossing (ISC) and bring out TADF. This work provides a new mechanism explanation for TADF existing in organic molecules.