2023
DOI: 10.1016/j.apmrv.2022.07.006
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Promoting habitual mobile payment usage via the Thai government's 50:50 co-payment scheme

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Cited by 9 publications
(3 citation statements)
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“…As such, this study highlights that MAT and the Unified Theory of Acceptance and Use of Technology (UTAUT) are crucial underpinning theories in comprehending the intricate relationships that influence users' perceptions and behaviours concerning M-payment systems. The complementary nature of consumers' technological and mental impressions on their desire to use M-payment with known risks makes it necessary to combine UTAUT with MAT (Boonsiritomachai and Sud-On, 2023; Lutfi et al , 2021; Zhao and Bacao, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
See 1 more Smart Citation
“…As such, this study highlights that MAT and the Unified Theory of Acceptance and Use of Technology (UTAUT) are crucial underpinning theories in comprehending the intricate relationships that influence users' perceptions and behaviours concerning M-payment systems. The complementary nature of consumers' technological and mental impressions on their desire to use M-payment with known risks makes it necessary to combine UTAUT with MAT (Boonsiritomachai and Sud-On, 2023; Lutfi et al , 2021; Zhao and Bacao, 2021).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Integrating MAT with UTAUT can provide insights into the cognitive processes and decision-making strategies that Gen Z travellers use when managing their travel budgets and expenses, which, in turn, can influence their choice to use mobile payments (Boonsiritomachai and Sud-On, 2023; Lutfi et al , 2021). As such, this study offers a more holistic view of the factors influencing mobile payment adoption, including both technology-related and behavioural aspects.…”
Section: Introductionmentioning
confidence: 99%
“…During the COVID-19 pandemic, mobile payment has displaced cash as the main method for customers and merchants to make and accept payments that were mostly transacted digitally (Al-Qudah et al, 2022). In addition, mobile Opposing forces of continuance intention payment has also been used by governments to distribute economic stimulus to their citizens (Boonsiritomachai and Sud-On, 2023). However, as people returned to physical activities in the post-pandemic era, an increase in the transactional use of cash was observed (Caswell, 2022).…”
Section: Introductionmentioning
confidence: 99%