Promoting Firms’ Sustainability in Tourism Planning Through Employment

Role and effect of traditional markets: The internationally awarded case of Barcelos

“…At the tourist and economic level, one of the most important effects is the revenue generated by tourism (Gössling & Lane, 2015;Shahzad et al, 2017), in addition to the business opportunities created by increased commercial activity and job creation (Santos, 2020). On the economic side, the positive effect of the events is the inflow of money into the local economy, improved balance of payments, stimulating investment, job creation, increased job offer, promotion of better infrastructure, increase in tourism revenues, and consequent quality of life (George, 2015;Hjalager & Kwiatkowski, 2018;Kim, 2018;Santos, 2020;Yolal et al, 2016). On the other hand, opportunity prices and costs increase; there is greater dependence on tourism, followed by real estate speculation, inability to attract tourists, inadequate capital, or inadequate estimated costs for events UNTWO & UNEP, 2005;Ferreira & Martins, 2007;Gascón, 2016).…”

“…The tourism and economic effects of events are positive when there is promotion of the destination and increase of tourism; when tourists stay in the region, and thus increase and generate higher profitability and income and taxes; finally, more significant business opportunities arise through commercial activity and generation of new and more jobs (Santos, 2020;Shahzad et al, 2017).…”

“…The events improve the image of places (Coccossis, 2017;Hall, 2016) and, consequently, of their political leaders (Cleveland, 2018). Through attracting visitors come economic benefits and employment, (Santos, 2020) which has further prioritized the importance of holding events among politicians (Buckley et al, 2015). They act as an engine for social welfare, encouraging its cohesion, trust, and social self-esteem.…”

“…Positive socioeconomic effects The case of Barcelos and its traditional market Active role in conservation, recycling, and enhancement of cultural and environmental heritage (Buckley et al, 2015;George, 2015;Gascón, 2016;Chandran & Bhattacharya, 2019;Oliver et al, 2019;Sánchez-Fernández et al, 2019;Mariani & Guizzardi, 2020). Revenue generated by tourism in addition to the business opportunities created by increased commercial activity and job creation (Gössling & Lane, 2015;Shahzad et al, 2017;Santos, 2020). The income of money into the region stimulates investment and contributes to the development of the local economy, increases job offers, and promotes better destination infrastructure (George, 2015;Yolal et al, 2016;Hjalager & Kwiatkowski, 2018;Kim, 2018;Santos, 2020).…”

“…Revenue generated by tourism in addition to the business opportunities created by increased commercial activity and job creation (Gössling & Lane, 2015;Shahzad et al, 2017;Santos, 2020). The income of money into the region stimulates investment and contributes to the development of the local economy, increases job offers, and promotes better destination infrastructure (George, 2015;Yolal et al, 2016;Hjalager & Kwiatkowski, 2018;Kim, 2018;Santos, 2020). Tourists and residents should be involved in the creation of tourist products (co-creation), increasing the dissemination of local products and enhancing their greater purchasing power.…”