Promoting exercise behaviour: An integration of persuasion theories and the theory of planned behaviour

Jones, Lee W.; Sinclair, Robert C.; Rhodes, Ryan E.; Courneya, Kerry S.

doi:10.1348/1359107042304605

Cited by 77 publications

(84 citation statements)

References 31 publications

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“…There was no significant interaction between message frame and temporal focus for high-autonomy participants; only those perceiving behaviour to be externally regulated (i.e., low-autonomy participants with lower levels of perceived choice over behaviour) appeared to respond to the manipulation. We did not find a main effect for message framing; our findings were thus consistent with previous research which has found no direct effect of message framing on message persuasiveness (e.g., Bernstein et al, 2015;Jones et al, 2004).…”

Section: Discussionsupporting

confidence: 92%

“…Some studies have reported no effect of message framing (e.g., Brug, et al, 2003;Jones, et al, 2004) and others have found effects in the opposite direction to that predicted by Rothman and Salovey (O'Connor et al, Message Frame, Temporal Focus, Autonomy 4 1996;Williams et al, 2001). Moreover, researchers have found that a range of contextual and dispositional variables can moderate the persuasive effects of loss-and gain-framed messages (see Covey, 2014, for a review).…”

Section: Message Framingmentioning

confidence: 99%

See 1 more Smart Citation

Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy

Churchill¹,

Pavey²,

Jessop³

et al. 2016

Alcohol and Alcoholism

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Aims: Health information can be used to try to persuade people to follow safe drinking recommendations. Both the framing of information and the dispositional characteristics of message recipients need to be considered, however. An online study was conducted to examine how level of autonomy moderated the effect on drinking behaviour of gain-and loss-framed messages about the short-vs. long-term consequences of alcohol use. Methods: At Time 1, participants (N = 335) provided demographic information and completed a measure of autonomy. At Time 2, participants reported baseline alcohol use and read a gain-framed or loss-framed health message which highlighted either short-or long-term outcomes of alcohol consumption. Alcohol consumption was reported 7-days later. Results: The results showed a significant three-way interaction between message framing (loss vs. gain), temporal focus (short-term vs. long-term), and autonomy. For low-autonomy (but not high-autonomy) individuals, the loss-framed health message was associated with lower levels of alcohol consumption than was the gain-framed message, but only if the short-term outcomes were conveyed. Conclusions: The current research provides evidence that the interaction between message framing and temporal focus may depend on a person's level of autonomy, which has implications for health promotion and the construction of effective health communication messages.

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Section: Discussionsupporting

confidence: 92%

Section: Message Framingmentioning

confidence: 99%

Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy

Churchill¹,

Pavey²,

Jessop³

et al. 2016

Alcohol and Alcoholism

View full text Add to dashboard Cite

show abstract

“…However the integration of regulatory focus theory into the standard method has utility and may explain null findings in research from the physical activity and health communication domain. For example, two investigations comparing the effectiveness of messages emphasizing benefits of physical activity versus costs of inactivity reported null findings at the 2-week follow-up (Jones, Sinclair, & Courneya, 2003;Jones, Sinclair, Rhodes, & Courneya, 2004). Results from the current study suggest that any message effect, and in particular the messages emphasizing benefits (i.e., promotion-focused messages), may have been suppressed as a result of individual differences in regulatory focus.…”

Section: Discussionmentioning

confidence: 55%

A field experiment testing the utility of regulatory fit messages for promoting physical activity

Latimer-Cheung

Rivers

Rench

et al. 2008

Journal of Experimental Social Psychology

143

116

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Guided by regulatory focus theory, we examined whether messages tailored to individuals' promotion-or prevention-goal orientation (regulatory focus) elicit positive thoughts and feelings about physical activity and increase participation in physical activity. Inactive participants (N = 206) were assigned randomly to receive either promotion-focused or prevention-focused messages encouraging physical activity. Two weeks after message exposure, we assessed participants' thoughts and feelings about physical activity and physical activity behavior. Tailored messages that fit individuals' regulatory focus led to greater physical activity participation and more positive feelings than non-fit messages, particularly in the promotion-focused condition. Furthermore, positive retrospective feelings about physical activity mediated the effects of the tailored messages on behavior. These findings provide support for regulatory focus theory and direction for enhancing the effectiveness of messages encouraging physical activity and other health behaviors.

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“…Ability to process is frequently operationalised as message utility (Burgoon et al, 2002;Pratkanis and Greenwald, 1993). Researchers have assessed source credibility as the extent to which the source is seen as credible and competent (Jones et al, 2004) knowledgeable and reliable (Wu and Shaffer, 1987), expert and trustworthy (Hu and Sundar, 2010). Argument quality in the message can be judged by criteria such as believability (Petty and Cacioppo, 1986b), whether the message is memorable (Updegraff et al, 2007), understandable and clear (Park et al, 2007).…”

Section: Isolating the Elaboration Likelihood Model And The Theory Ofmentioning

confidence: 99%

Evaluating communication to optimise consumer-directed energy efficiency interventions

Wilson

2014

Energy Policy

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Awareness campaigns, education and training programmes, label schemes and smart metering are all initiatives based on the principle that more and better information will encourage consumers to use less energy. Initiatives of this type can realise efficiency savings of up to 30%, and are likely to remain politically popular while preferred by the public to legislation or fines. While widespread, such programmes can have mixed performance, with savings often not reaching potential. This article investigates whether existing theoretical models can usefully be combined for evaluations of such message-oriented programmes. To do this it examines relationships between the variables of the Elaboration Likelihood Model (ELM) and Theory of Planned Behaviour (TPB) using empirical data from participants exposed to energy behaviour change projects. Analysis revealed that when used together, the theories may offer insight into the impact of messaging.While a single exploratory study can only describe what has occurred, it offers initial evidence to advocate further analysis of the potential of the combined framework. The author offers an illustration of how the framework might be utilised by other schemes by example of its application to a major EU project to save energy in Europe's public buildings.

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Promoting exercise behaviour: An integration of persuasion theories and the theory of planned behaviour

Cited by 77 publications

References 31 publications

Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy

Persuading People to Drink Less Alcohol: The Role of Message Framing, Temporal Focus and Autonomy

A field experiment testing the utility of regulatory fit messages for promoting physical activity

Evaluating communication to optimise consumer-directed energy efficiency interventions

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