Promoting customer satisfaction and reuse intention using ride-hailing taxi services: role of consumer perceived value, personal innovativeness and corporate image
Tuan Duong Vu,
Bach Khoa Nguyen,
Phuong Thao Vu
et al.
Abstract:Purpose This study aims to investigate the impact of several factors on customer satisfaction and intention of reusing ride-hailing services that is a new type of passenger urban transport service.Design/methodology/approach This research applied the Partial Least Squares Structural Equation Modeling analysis method to examine the measurement scale and to analyze the primary data collected from 388 passengers in Vietnam.Findings This study demonstrates that three dimensions of perceived value, namely, function… Show more
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