The Nordic area today, which has its origins in the two medieval empires of Denmark and Sweden, covers five independent countries, Denmark, Iceland, Finland, Norway and Sweden, plus the autonomous or semi-autonomous Faroe Islands, Greenland and the Åland Islands. The Sámi, the only indigenous people in Europe, are scattered across northern Finland, Norway, Sweden and Russia. Their cultural rights are restricted and their political rights to an autonomous economy are nearly nonexistent. 1 The legal cultures and legal systems of the Nordic countries can, as a result of their shared historical background, be divided into the Atlantic 'West Scandinavian' (Denmark, Faroe Islands, Greenland, Iceland and Norway) and the Baltic 'East Scandinavian' (Finland, Sweden and Åland), Danish being the respective historical languages of the law of West Scandinavia and Swedish of East. 2 The Nordic countries started to build a welfare state, after World War II, using a framework coined the Scandinavian model, emphasising aspects such as labour-employer cooperation. 3 The model reached peak prominence in the 1970s, its heavy emphasis on the business-to-consumer-relationship being based on new legislation in contracting, compensation of damages, and consumer protection. Competition law as a tool for consumer welfare gained dominance after three members of the European Free Trade Area (EFTA), Denmark, Finland and Sweden, joined the European Union (EU). Iceland and Norway remained members of EFTA and are connected to the other Scandinavian EU * This chapter draws on research in the ongoing project Sustainable Market Actors for Responsible Trade (SMART, 2016-2020), which receives funding from the European Union's Horizon 2020 research and innovation programme under Grant Agreement No 693642. We thank Beate Sjåfjell for her extensive help.