Promoting ATIS use: The smartraveler experience

The role of information in decision-making with regard to travel

“…Some years ago a substantial marketing campaign was undertaken and its effect studied in association with the SmarTraveler telephone information services in the US (Englisher et al, 1996). The study found that the majority of non-users did not recall being exposed to any marketing mention or advertisement and concluded that most travellers are simply not information seekers.…”