2023
DOI: 10.53565/sabbhatayatra.v4i1.716
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Promosi Event Solo Great Sale Terhadap Minat Belanja Masyarakat Kota Solo

Angin Sukma Dewani,
I Gusti Ayu Agung

Abstract: Generating public interest in spending during the post-pandemic economic recovery is certainly not easy. Through the promotion carried out by the Solo Great Sale Event in generating shopping tourism in Solo City by utilizing socialization, social media, and mass media as a means of promotion for events organized by the Surakarta City Chamber of Commerce and Industry. This study aims to find out the promotions carried out by the Solo Great Sale Event in driving the economy for UMKM in the City of Solo and to fi… Show more

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