Promosi Event Solo Great Sale Terhadap Minat Belanja Masyarakat Kota Solo

Abstract

Generating public interest in spending during the post-pandemic economic recovery is certainly not easy. Through the promotion carried out by the Solo Great Sale Event in generating shopping tourism in Solo City by utilizing socialization, social media, and mass media as a means of promotion for events organized by the Surakarta City Chamber of Commerce and Industry. This study aims to find out the promotions carried out by the Solo Great Sale Event in driving the economy for UMKM in the City of Solo and to find out the implementation of the Solo Great Sale Event as an effort to increase the shopping interest of the people of Solo City with discounts and raffle prizes given. Data collection techniques used are observation, interviews, and documentation. The analysis technique used is descriptive analysis technique. The results of this study are (1) Promotions carried out by the Solo Great Sale Event directly (socialization, Instagram, Facebook, YouTube) and indirectly (banners, banners, videotron). (2) The Solo Great Sale event succeeded in driving the economy of the City of Solo (3) The shopping interest of the people of Solo City increased with discounts and raffle prizes. With the Solo Great Sale, public interest in spending has increased and has a positive impact on Solo City entrepreneurs, especially UMKM. In addition to getting more profits, their products can be known by the public.