2023
DOI: 10.1590/1983-3652.2023.42047
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Promoción de la lectura y transmedia. De la creación editorial al book-trailer como epitexto ficcional

Abstract: Resumen Este trabajo 1 pretende analizar el perfil de los epitextos virtuales que aparecen en cuatro plataformas editoriales de ámbito educativo para la promoción del libro. Siendo conscientes de que estamos inmersos en una sociedad gaseosa ( SCOLARI, 2021)en donde predomina lo breve, las modas y lo viral; el nuevo paradigma de la lectura se corresponde con una hibridación analógico-digital en la que los book-trailer, se convierten en ejemplo claro de producto transmedia del texto original por parte de las edi… Show more

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“…A similar situation occurs with the variable "previous degree", where in general terms, the students who entered the master's degree program with the preferred degree or a degree related to Spanish language and literature have a more favorable opinion regarding the use of SMD and SMS in education. We have no previous research with which to make comparisons, but a trend has been recorded in recent years to conduct research that takes into account these technologies in university studies (Martín-Díaz & Sampedro, 2023), their inclusion in Spanish language and literature classrooms (Álvarez-Ramos & Romero, 2018;Hernández-Ortega et al, 2021;Romero, Heredia & Romero-Claudio, 2023, among others) and a gradual integration of them for the teaching of foreign languages (Bañares & Rayón, 2019;Castillo-Rodríguez et al, 2022;Rodríguez-Núñez et al, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…A similar situation occurs with the variable "previous degree", where in general terms, the students who entered the master's degree program with the preferred degree or a degree related to Spanish language and literature have a more favorable opinion regarding the use of SMD and SMS in education. We have no previous research with which to make comparisons, but a trend has been recorded in recent years to conduct research that takes into account these technologies in university studies (Martín-Díaz & Sampedro, 2023), their inclusion in Spanish language and literature classrooms (Álvarez-Ramos & Romero, 2018;Hernández-Ortega et al, 2021;Romero, Heredia & Romero-Claudio, 2023, among others) and a gradual integration of them for the teaching of foreign languages (Bañares & Rayón, 2019;Castillo-Rodríguez et al, 2022;Rodríguez-Núñez et al, 2017).…”
Section: Discussionmentioning
confidence: 99%