1994
DOI: 10.1016/0950-3293(94)90051-5
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Projective mapping: A tool for sensory analysis and consumer research

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Cited by 252 publications
(227 citation statements)
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“…Projective mapping is a relatively new psychological measurement method that was introduced in the mid1990s (Risvik, McEwan, Colwill, Rogers, & Lyon, 1994). It has also been coined "napping" (Pagès, 2005), owing to the French term for tablecloth.…”
Section: Necker Cubementioning
confidence: 99%
See 1 more Smart Citation
“…Projective mapping is a relatively new psychological measurement method that was introduced in the mid1990s (Risvik, McEwan, Colwill, Rogers, & Lyon, 1994). It has also been coined "napping" (Pagès, 2005), owing to the French term for tablecloth.…”
Section: Necker Cubementioning
confidence: 99%
“…Techniques that have been evaluated include generalized procrustes analysis (GPA) with product coordinates grouped within assessors, (King, Cliff, & Hall, 1998;Nestrud & Lawless, 2008b;Risvik et al, 1994), principle components analysis with product coordinates as separate attributes (Nestrud & Lawless, 2008b;Risvik et al, 1997), and MDS-INDSCAL on the distances between products (Barcenas, Elortondo, & Albisu, 2004). Recently, MFA was introduced, which is a kind of scaled PCA analysis (Pagès, 2004).…”
Section: Necker Cubementioning
confidence: 99%
“…Em relação ao tamanho da superfície, nenhum estudo verificou se existe uma relação entre diferentes tamanhos de uma mesma geometria. No entanto, diferentes formatos A4, A3 (RISVIK et al, 1994(RISVIK et al, , 1997 Metodologias sensoriais descritivas mais rápidas e versáteis -uma atualidade na ciência sensorial Alcantara, M.; Freitas-Sá, D. G. C. e produtos mais distantes, mais diferentes. Mesmo quando as instruções inicialmente podem parecer claras, há variação na maneira pela qual os avaliadores as interpretam.…”
Section: Mapeamento Projetivounclassified
“…It is a sub-form of projective mapping that dates back to the mid 1990s [10]. This procedure has proven comparable to analysis by trained panelists using descriptive analysis [11].…”
Section: Napping ®mentioning
confidence: 99%